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Introduction to ACES

Introduction to ACES

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Mr Nicolas Dubrocard, Founding Member of Asian Captive Elephant Standards,

explains the company’s inception, design and values.

Asian Captive Elephant Standards (ACES) is the independent, reliable and transparent link between the tourism industry and captive elephant welfare. Our camp guidelines were developed in 2015 and after much consultation we developed a set of over 190 strict camp criteria. All criteria have been independently validated by international specialists in elephant management, veterinary care and animal welfare. Our goal is to ensure Asian elephant welfare while meeting the needs of the community and tourism stakeholders.


Elephant welfare is the most important aspect of elephant tourism, and we engage, support and strengthen the tourism industry’s role in providing excellent standards of elephant care.

We believe in respectful communication and cooperation with elephant camp owners. We do not condone rude or angry behaviour towards camps as this is not in the spirit of responsible travel, harmony or improvement. We prefer to listen and offer help rather than act in a combative manner.

“I know good elephant camps exist, but slick advertising and glossy brochures can be made by anyone. ACES accreditation takes the confusion out of choosing a high-quality camp.”

Lucy, Vietnam

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